Listen to Dr Roze as she unpacks Black Friday — or rather, Black November — and why our brains might be the real battleground in this perfectly engineered war on our senses. Few things show human behaviour better than Black November — this perfectly-engineered month where dopamine meets discount. It’s a fascinating case study in how digital systems shape what we want, when we want it, and how fast we act on impulse. It’s about staying awake in a world designed to keep us clicking. If you know dopamine’s driving the bus, you can decide when to take the wheel back — especially in Black November. Listen to the podcast to find out how.