“According to a 2018 study by Rohrbeck and Kum, “vigilant” or adequately futures-prepared organisations were “33% more profitable than the average” and, from a growth perspective, outshone what the researchers dubbed “neurotic” (overprepared), “vulnerable” (underprepared), and “in-danger” (notably underprepared) firms by recording 75% growth in market capitalisation over a seven-year period (2008–2015), “or 200% additional growth”. The futures-prepared have one thing that separates them from the rest – Futures Intelligence. It is the difference between anticipating, embracing and navigating uncertainty and fearing it.”
Are you ‘Future Prepared’?
